Patricia Pinsk - Artist and writer
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Patricia Pinsk - Blog

Artist and freelance writer

Showcasing your illustrations with micro-video

11/7/2014

 
This article was originally published in the Society of Children's Book Writers and Illustrators (SCBWI) newsletter, The Bulletin (Summer 2015 edition).

Revised 2020-03-29
SCBWI summer, 2015 (2.1 Mb)
File Size: 2210 kb
File Type: pdf
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As noted in 7 Social Media Marketing Trends You Can’t Ignore in 2020, "video content will dominate social feeds". Micro-videos (under three minutes) are especially popular. This makes sense. We are a visually dominant, increasingly attention deficit society. We love looking at images. We especially like those that have a bit of animation and audio that accompanies them.

To create your own movie,  you can download  any number of apps, as noted in Creative Bloq:
The best video editing apps in 2020. There are plenty of royalty-free music sites out there, such as Incomptech if you need to add music.

Although some of these apps are simple to use, it's time consuming to produce a well-edited video. Most of your time is generally spent tweaking things such as the following:
  • timing of images in relation to the audio – are they in synch to the rhythm?
  • timing of the text - is it on the screen long enough for the viewer to read?
  • using transitions between frames – are they smooth and appropriate transitions?
That said,  I've noticed that there are a lot of popular videos out there that appear rough and unedited. These videos seem more about quickly getting a message out. Prior to creating your video, it's best to question who your audience is, and what level of quality they expect from you as a promoter of your product.
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  • About
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