Patricia Pinsk, illustration
connect, follow or share:
  • Biography
  • Portfolio
    • Children's illustration >
      • B&W children's illustration
    • Editorial illustration
  • Blog
  • Connect

Showcasing your illustrations with micro-video

 
I have been reading a lot about growing trends in social media. As Forbes points out in their article "The top 7 social media marketing trends that will dominate 2014", more people are using video to promote their work. Micro-videos (under three minutes) are especially gaining in popularity. This makes sense. We are a visually dominant, increasingly attention deficit society. We love looking at images. We especially like those that have a bit of animation and audio that accompanies them.

So this week I set up a YouTube account and created a video from the still images I had illustrated for Inktober. To do so, I downloaded a free Windows Movie maker program. Then I imported all the images, as well as some music (with copyright approval) into the program. There are plenty of royalty-free music sites out there, such as Incomptech. 

Windows Movie Maker program is great for really simple edits. However, I do recommend something more robust such as Protools and Final Cut Pro, if you want to do complex video and audio recording and edits. These programs are not free though.

Although the process I used was simple, it was time consuming to produce this video. For just under 1.5 minutes, it took about seven hours production time. Granted some of my time was spent learning this new program. Most of it was spent tweaking things such as the following:

  • timing of images in relation to the audio – are they in synch to the rhythm?
  • timing of the text - is it on the screen long enough for the viewer to read?
  • using transitions between frames – are they smooth and appropriate transitions?
Of course you don't need to spend as much time as I did on my video. I have noticed that there are a lot of popular videos out there that appear rough and unedited. They seem more about getting a message out on how to do something. I guess it's all about questioning who your audience is, and what level of quality they expect from you as a promoter of your product.

This article also appeared in
Society of Children's Book Writers and Illustrators (SCBWI) newsletter for The Bulletin, Summer 2015 edition (p. 22).

Comments are closed.
    Society of Children's Book writers and Illustrators
    Follow @PatriciaPinsk
    Follow Patricia Pinsk

    RSS Feed

    Categories

    All
    Animals
    Art Business
    Art Tips
    Birds
    Blogging
    Books
    Children's
    Colour
    Copyright
    Creativity
    Creatures
    Design
    Digital Art
    Dummy Books
    Editorial
    Environment / Nature
    Ergonomics
    Fish
    Illustration Friday Posts
    InkTober
    Insects
    Inspiration
    Internet
    Mice
    New Year's
    Perception
    Portfolios
    Portraits
    Santa
    SCBWI Event / Article
    Selfies
    SEO
    Skating
    Snow
    Social Media
    Spring
    Surreal
    Synesthesia
    Trees
    Valentine
    Video
    Web Design
    Web Design Tips
    What Is Art?
    Winter

    2016 Kidlit Creature Week
    Picture
    Find me on Illustration Friday
    Smart Dummies participation badge (kidlit)
Connect, follow or share with below icon links:
Patricia Pinsk, illustration: Copyright I Privacy policy
Copyright 2014 Patricia Pinsk